Privacy Policy

Last updated: October 31, 2025

This Privacy Policy describes how personal information is collected, used, disclosed, and protected by MotiveBridge (“we,” “us,” or “our”) when you visit our website, interact with our services, or otherwise provide personal information.

We are committed to protecting your privacy and ensuring that your personal information is handled in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation in Ontario.

1. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, address, and company name.
• Professional and Business Information: Job title, company size, and industry type when you inquire about our consulting services.
• Website Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on the site (through cookies, analytics tools, and similar technologies).
• Communication Records: Emails, chat messages, or phone call notes related to consultations or inquiries.
• Marketing Preferences: Your subscription choices and interactions with our newsletters or marketing materials.

We collect this information directly from you, through your digital interactions with our website, and from third-party platforms such as LinkedIn or analytics providers.

2. Purpose of Collection

Your personal information is collected and used for the following purposes:

• To respond to inquiries, requests, and service consultations.
• To provide marketing consulting services you have requested.
• To manage and develop our business operations.
• To send newsletters, updates, and marketing communications (with your consent).
• To analyze website usage and improve our services and online experience.
• To comply with applicable legal, regulatory, or contractual obligations.

We do not collect, use, or disclose personal information for purposes other than those identified above, except with your express consent or as permitted by law.

3. Consent

By submitting personal information through this website or engaging our services, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy. You may withdraw consent at any time by contacting us as outlined below. However, withdrawal may limit our ability to provide certain services.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve performance and analyze usage patterns. These may include:

• Essential cookies required for site functionality.
• Performance cookies to measure and analyze visitor behavior.
• Marketing cookies used for remarketing or audience insights through platforms like Google Ads or Meta Ads.

You can disable cookies through your browser settings, but some website features may not function properly without them.

5. Disclosure of Personal Information

We may share limited personal information with:

• Service Providers: Website hosting, analytics, CRM, and email marketing platforms that support our operations.
• Legal and Regulatory Authorities: Where required to comply with lawful requests or obligations.
• Business Transfers: In the event of a merger, acquisition, or asset sale, personal information may be transferred in accordance with applicable privacy laws.

All third-party service providers are contractually bound to safeguard your data and use it only for authorized purposes.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes identified in this Policy or as required by law. When information is no longer required, it is securely deleted or anonymized.

7. Security Measures

We implement administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. These include secure servers, encrypted transmissions, restricted employee access, and periodic security reviews.

8. Your Rights and Access to Information

Under PIPEDA, you have the right to request access to your personal information, correction of inaccuracies, and details on how your information is used or shared. Requests can be made by contacting our Privacy Officer.

We will respond to all such requests within 30 days, subject to any legal restrictions.

9. Cross-Border Data Transfers

Some of our service providers may store or process information outside Canada. In such cases, personal information may be subject to the laws of those jurisdictions. We ensure appropriate safeguards are in place to protect your data.

10. Links to Other Websites

Our website may include links to external websites not operated by us. We are not responsible for the privacy practices of these third parties and encourage you to review their privacy policies before providing any personal information.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The revised version will be posted on this page with an updated “Last Updated” date.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact ali@motivebridge.com

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